Many representatives for direct sales companies are intimidated about sharing their business opportunity or product. Why? For the simple reason that they don’t want to be pushy. You don’t have to be pushy at all. Sharing your business and making contact with potential customers isn’t hard-core selling. It is about building relationships. Learning to make conversation with people is the key. The more you practice making conversation with the people you meet, the easier it becomes. It opens the door to begin building a relationship. People are much more likely to want to do business with you if they know, like and trust you.
It isn’t hard to start sharing your business through a conversation with someone you meet. You can be out shopping, at the bank or anywhere you go when you are out and about.
- Be cheerful, be approachable. Give someone a sincere compliment on their hair, shoes, clothing or whatever it is you notice about them. For example: “Where did you find your pink shirt? It is really cute. I’m always on the lookout for pink clothes or accessories since I do Jewelry Bars.
- Do you think she might ask you, “You do what?” You bet. This is the perfect time to offer her the latest catalog (with all your contact information on the back, including your Facebook page.) Invite her take a look at your catalog and tell her a bit more. “I do a girl’s night out where women can put together a beautiful customized locket with charms inside. Be sure to introduce yourself and she will more than likely introduce herself back to you.
- You can say, “I do a drawing each month for a free (charm, dangle, chain.) Here is a drawing slip and a pen to fill it out.” TIP: if you don’t have a drawing slip, you can use a sticky note you’ve put on the front of your catalog.
- If you have the opportunity, continue to make casual conversation — Did you get any rain from that big thunderstorm last night? You can ask her what she does for work….just simple questions. Ask her to friend you on Facebook and leave you a message about where she bought that cute shirt (or whatever you asked about.)
- So, she doesn’t contact you on Facebook. Then what? You have your drawing slip with her information on it that you can use. Guess what? You are sharing your business and are on the way to making a connection with a potential hostess.
- In addition, when the conversation is over, make a few notes about her so that when you reach out to her again, you will have more to talk about. Did she have children? She was the one with the cute pink shirt. She lives in your area of town….whatever you remember.
Did you see that it was not a hard marketing push? You did not ask her to be a hostess or, worse yet, “want to join my team?” People don’t want an in-your-face marketing play. They want to have relationships with people who are interested in them.