Today, direct selling is a multi-million dollar industry that includes an incredible variety of different products and brands. For moms, retirees or students looking to have a home business they can grow on their own terms, but still receive support if they need it, direct selling is a great option. According to the Direct Sales Association, over 50% of consumers are likely to purchase from a direct selling representative in 2017. What makes a good direct seller? Here are four traits that can help you become a successful direct seller.
1) Loving your product
Believing in and loving your product or service is so important. It motivates you, makes being a direct seller fun and much easier to share what you have to offer.
2) Being social
In direct sales, being able to connect with other people to build a relationship and trust is a significant part of your business. Being out-and-about and sharing what you do as you go along is something you want to do. Social media is also a great way of sharing your business or product along with snippets of other parts of your life (your activities, pets, family and friends are some things you can include.) Try to strike a balance between both personal contact and social media. One of the reasons people love being a direct seller is often the relationships they build along the way.
3) Customer care
Once you have built those relationships with people who love and use your products, you want to keep them coming back for more. Being creative in what you offer them is the key. If you hold home parties or open house gatherings, offering themed parties like
- girls night out
- muffins and mimosas,
- mystery hostess parties
- online parties
- season product launches
can keep things fresh. Use your imagination! Always remember to follow up with your customers to find out if their purchase arrived safely and if they have any product questions. The better you treat your customers, the better customers they become.
4) Time management
Direct selling is a flexible business. You can grow your business as much or as little as you want so it fits in with other important parts of your life. Creating a routine that works for you helps you prioritize your activities and the time you spend. It takes self-discipline to set aside time for work, family time, and personal time and stick to it! Of course, there are always those unexpected family illnesses, special events and other things that pop-up. Reorganizing your priorities is sometimes necessary. Do what you have to do, and get back on track.
Are you thinking about a direct selling business?
Think of these four items as a starting point of discovering if direct sales is for you. So, what if you find that you aren’t strong in a particular area? You can invest in yourself with training, discuss it with your mentor, read books on the industry or join with other direct sellers to share ideas. If you prepare and go into your business with a positive “can-do” attitude, this can be the opportunity many people are looking for as a flexible career.
If you have any questions about becoming a direct seller yourself, please don’t hesitate to contact me!